Billboard Advertising in Michigan

Most entrepreneurs realize how big a role billboard advertising plays in a successful outdoor advertising campaign. With the exposure that billboards offer, a powerful message can be delivered in order to brand and promote a company or organization. In Michigan, billboard advertising is responsible for roughly 65% of total money spent on outdoor advertising.

On average, a Michigan billboard bulletin costs between $700 to $4000 per month and are leased for a period of 6 months to one year. Most agencies apply a rotating schedule which means that your billboard will rotate locations after a specified time period, usually one month. The most traditional billboard locations exist on the side of major highways and on prominent buildings, however technology is beginning to open the playing field for many more types of billboards.

Mobile billboards have provided a creative advertising outlet for companies seeking an alternative to traditional billboards. Mobile billboard trucks are a practical option because they offer the flexibility of displaying billboards which may remain stationary or take to the road. The same advantages apply to mobile billboard trailers and car billboards as well.

Michigan Outdoor Advertising

Billboards are the most common and widespread advertising method used to target people outside of their homes. Other techniques use street furniture and transitional, or transit, advertising in addition to banners, signs, and bulletins.

Advertisements placed on street furniture are most commonly found on fixtures such as benches, bus stops, taxi stands, and telephone booths. These ads support an excellent CPM, or cost per thousand impressions, making it one of the most cost effective methods of advertising

Transit advertising focuses on targeting people as they are transitioning, meaning between work and home, and is most often found on buses, streetcars, subways, and taxi cabs. They are an effective and cost-efficient form of outdoor advertising that generate valuable leads which can be quickly acted upon. Many sources of transit advertising are run on a schedule or route which means they are capable of reaching people in residential and commercial areas with the same advertising message.

The advantages of transit advertising are numerous. These ads are often large and colorful with high definition graphics that stand out in a crowd. Transit advertisements can also reach people in their vehicles no matter which radio station is on, making sure people cannot ignore you or change the station.